@article{nokey,

title = {Can digital farming technologies enhance the willingness to buy products from current farming systems?},

author = {R. Wilmes and G. Waldhof and P. Breunig },

editor = {Plos One},

url = {https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0277731},

doi = {https://doi.org/10.1371/journal.pone.0277731},

year  = {2022},

date = {2022-11-14},

urldate = {2022-11-14},

abstract = {While current global agriculture allows for efficient food production, it brings environmental disadvantages, which resulted in a lack of public acceptance. Digital technologies (e.g., technologies that enable precision agriculture) have been suggested as a potential solution to reconcile environmental sustainability and yield increases. By embedding digital technologies into holistic farming system visualized through mission statements, this study tests the effect of different intensities of digitization, as well as environmental arguments on the willingness to buy food produced by farms in Germany. We use a 4 x 4 repeated measure experimental design surveying a representative sample of 2,020 German citizens recruited online. Our research framework captures the farming system (comparing low intensity of digitalization for a small or organic farm and low, medium, and high intensity of digitalization for large or conventional farms) and environmental arguments (comparing no arguments, and altruistic, egoistic, and biospheric arguments). The results show a negative effect of digital technologies on willingness to buy. However, this relationship turns positive when introducing environmental arguments. Furthermore, there is a moderation effect for respondents’ attitudes towards technologies that varies depending on whether altruistic, egoistic, or biospheric concerns were stated. The results indicate that digital technologies can increase willingness to buy products from both large and conventional farms, but not to the level of small farms and organic farms.},

keywords = {Ackerbau, Digitalisation, Direct Marketing, Direktvermarktung, Ertragsmodelle, Sustainability},

pubstate = {published},

tppubtype = {article}

}

@article{nokey,

title = {Experimentierfeld Diabek},

author = {R. Wilmes and B. Bauer and K. Braun and P. Breunig and A. Fleischmann and T. Meyer and P. O. Noack 

},

editor = {BWagrar},

year  = {2021},

date = {2021-09-18},

urldate = {2021-09-18},

issue = {37/2021},

keywords = {Ackerbau, Digitalisation},

pubstate = {published},

tppubtype = {article}

}

@article{nokey,

title = {Unbemannte Flugobjekte \"{u}ber dem Acker},

author = {R. Wilmes and B. Bauer and K. Braun and P. Breunig and A. Fleischmann and T. Meyer and P. O. Noack 

},

editor = {BWagrar},

year  = {2021},

date = {2021-09-18},

urldate = {2021-09-18},

issue = {24/2021},

keywords = {Ackerbau, Digitalisation, Drohnen},

pubstate = {published},

tppubtype = {article}

}

@article{nokey,

title = {Digitalisierung auf die Stra\sse bringen },

author = {R. Wilmes and B. Bauer and K. Braun and P. Breunig and A. Fleischmann and T. Meyer and P. O. Noack 

},

editor = {LOP-Landwirtschaft ohne Pflug},

year  = {2021},

date = {2021-01-01},

urldate = {2021-01-01},

issue = {11/2021},

keywords = {Digitalisation},

pubstate = {published},

tppubtype = {article}

}

@article{nokey,

title = {Zwischenfazit aus dem ersten Versuchsjahr},

author = {R. Wilmes and B. Bauer and K. Braun and P. Breunig and A. Fleischmann and T. Meyer and P. O. Noack 

},

editor = {BWagrar},

year  = {2021},

date = {2021-01-01},

urldate = {2021-01-01},

issue = {37/2021},

keywords = {Digitalisation},

pubstate = {published},

tppubtype = {article}

}

@article{NoackP.O..2020,

title = {Landwirtschaft 4.0 - Nachhaltige Landnutzung und digitale Methoden: ein Widerspruch?},

author = {M. Rudner and P. O. Noack },

editor = {Hans Seidel Stiftung},

url = {https://www.hss.de/publikationen/politische-studien-490-im-fokus-an-die-welt-von-morgen-denken-pub1708/},

issn = {0032-3462},

year  = {2020},

date = {2020-03-01},

urldate = {2020-03-01},

journal = {Politische Studien},

volume = {490},

pages = {40},

keywords = {Ackerbau, Digitalisation, Sustainability},

pubstate = {published},

tppubtype = {article}

}

@article{R.2020,

title = {Precision-Farming: Warum teilfl\"{a}chenspezifisch wirtschaften?},

author = {R. Wilmes and B. Bauer and K. Braun and P. Breunig and A. Fleischmann and T. Meyer and P. O. Noack 

},

editor = {agrarheute.com 

},

url = {https://www.agrarheute.com/technik/ackerbautechnik/precision-farming-teilflaechenspezifisch-duengen-so-starten-569971},

year  = {2020},

date = {2020-01-01},

urldate = {2020-01-01},

journal = {agrarheute.com },

keywords = {Digitalisation, Precision-Farming, Sustainability},

pubstate = {published},

tppubtype = {article}

}

@article{R.2020b,

title = {Precision-Farming: teilfl\"{a}chenspezifische D\"{u}ngung - so starten Sie.},

author = {R. Wilmes and B. Bauer and K. Braun and P. Breunig and A. Fleischmann and T. Meyer and P. O. Noack },

editor = {agrarheute.com},

url = {https://www.agrarheute.com/technik/ackerbautechnik/precision-farming-teilflaechenspezifisch-duengen-so-starten-569971},

year  = {2020},

date = {2020-01-01},

urldate = {2020-01-01},

journal = {agrarheute.com},

keywords = {Digitalisation, D\"{u}ngung, Precision-Farming, Sustainability},

pubstate = {published},

tppubtype = {article}

}

@article{A.2020,

title = {Der smarte Kuhstall},

author = {A. Fleischmann and B. Bauer and K. Braun and P. Breunig and T. Meyer and P. O. Noack and M. A. Saeed and R. Wilmes },

editor = {Deutscher Landwirtschaftsverlag DLV},

year  = {2020},

date = {2020-01-01},

urldate = {2020-01-01},

journal = {Bayrisches Landwirtschaftliches Wochenblatt},

volume = {35},

keywords = {Digitalisation, Energy Flexibility, Sustainability},

pubstate = {published},

tppubtype = {article}

}

@article{Bohm.2016,

title = {Flexibilization of Biogas Plants through Intelligent Automation Generates Earning Opportunities},

author = {R. B\"{o}hm and R. M. Schaidhauf and R. Spanheimer and D. M. Erdmann and J. Franke },

doi = {10.4028/www.scientific.net/AEF.19.74},

year  = {2016},

date = {2016-01-01},

urldate = {2016-01-01},

journal = {Advanced Engineering Forum},

volume = {19},

pages = {74--80},

abstract = {Due to guaranteed feed-in tariffs under the Renewable Energy Act and the feed-in precedence of renewable power generation plants the operation of biogas plants in Germany is currently plannable and economically advantageous. However, it is foreseeable that without this subvention biogas plants cannot compete with other regenerative plants such as photovoltaic and wind power plants on the open electricity market. Accordingly, it is of great importance for biogas plant operators to identify and occupy suitable niches to make full use of the unique features of their plants. Because of their predictable availability, those plants can particularly benefit of earning opportunities in times of high demand and contribute to grid stabilization. In order to keep the effort for plant operators as low as possible the automation of existing biogas plants can be extended and enabled to communicate with market platforms or control centers of the distribution system operator. Thus biogas plants can contribute to balancing group compensation not only for accounting purposes but factual by appropriate feed-in into the electrical network in consideration of actual demand.},

keywords = {Biogas plants, Digitalisation, Direct Marketing, Energy Flexibility, Feed-In Tariffs},

pubstate = {published},

tppubtype = {article}

}